As an artist, and primarily as a graphic designer, I have found that my specialty has always been in creating artwork for posters and other such types of advertisements. Every aspect of poster design sparks my imagination. From creating the artwork and laying down the typography, to designing a logo, it all gets my creative juices flowing. I have always been fascinated by the power that advertising can have: the ability to stop people right in their tracks and cause them to think, "Wow! I need to see this movie," just with a single image. Even as far back as when I was a ten-year-old, rifling through the pages of The Star Wars Poster Book, the concept has captivated me.

          My overall design style centers around one word: "simplicity." That is, I make attempts to convey great feelings using few or even single images. Of course, this does not always mean I will take the minimalistic route, as the two concepts tend to be associated with each other, particularly in the public eye. Simplistic images tend to have a lasting effect on the general viewer, becoming more memorable as a result. As an artist, and especially as a graphic designer, my greatest aspiration has been to generate the same staying power in my audience.